Greg Glassman Turns Heat up on Adidas in CBS Interview – “I’d like to see Reebok sold,”

Greg Glassman, the creator of the fitness regimen CrossFit, didn’t become one of the most powerful people in the fitness business by being coy. On Sunday’s 60 Minutes, the brash executive behind the largest chain of gyms in history calls for the sale of CrossFit’s partner brand, Reebok, from its owner, Adidas, to “someone young, fresh.” Glassman gives a candid interview and opens CrossFit’s offices to Sharyn Alfonsi for a profile to be broadcast on 60 Minutes Sunday, May 10 at 8 p.m. ET/PT.


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